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Gingerbread + UX = Gingerbread User Experience
As designers of digital products, it’s rare that we get to step away from the computer screen and put together a tangible product. Sure, we post-it, sketch, and whiteboard with the best of ‘em, but I...
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UX Book Club Meetup- “Intertwingled: Information Changes Everything”
The new year is upon us and I’m betting more than one of you has “read more”, “be more involved in industry events”, or even gasp “network” on your list of New Year’s resolutions. In one fell swoop you...
View ArticleDesigning For Employees
Recently, we’ve been working with several clients on designing tools for their employees. This work always holds a special place in our heart, because we find that internal design projects are...
View ArticleStartUp Podcast Gets the Google Treatment
If you aren’t listening to the StartUp podcast, you should be. It’s nominally the story of a startup podcast company as they go from founding to funding to audience research and product development....
View Article‘Sustainable’ UX Design
When people talk about “sustainable design”, they’re usually talking about environmentally sustainable design. But sustainable UX design, in its most literal sense, can mean that the design process has...
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Navigating the Mobile Hamburger Menu: Age Matters
Many recent articles and blog posts have addressed the use of the hamburger menu on mobile websites and apps. We here at Catalyst Group have written about it in the past as well (read One Hamburger,...
View ArticleTesting Reality
People see things differently. We know that everyone experiences reality through the filter of his or her own experiences, culture, environment and biology. We know this intellectually, but we’re also...
View ArticleTree Testing: The Top 5 Reasons You Need It
The science of classifying and labeling content is essential to creating a delightful digital experience. It’s the intuitive organization of information that allows users to seamlessly navigate through...
View ArticleIterating Personas Through Multi-method Research
The process of conducting ongoing research is immensely important to developing and executing successful digital strategies. In order to understand what direction a product or service should take, we...
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Products are Dead. Long live Services!
It used to be easy to draw a clear distinction between products and services. Products were physical, manufactured “goods” that were purchased and owned by a customer. The value of a product was...
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